The 4D Phenomenon.

48 comments


To celebrate the launch of its online shop in the UK, Ralph Lauren projected a spectacular 4D show over and around the facade of its London flagship store at New Bond Street.


The assembled prospectors watched for just under 8 minutes as the building became a giant catwalk, a polo pitch and an all-round multi-storey cinema screen, thankfully for 4D you don't need the cardboard glasses which are never a good look really are they? The 4th dimension was represented by a gigantic exploding fragrance bottle which was also thrown in the mix of horses and models. This never-been-done-before 'digital projection mapping', involved a team of 150 and a painstaking process of green-screen filming and intricate alignment to get the film matched perfectly to the building. Ralph Lauren also did a similar 'digital extravaganza' in New York a few hours later.


The London store was architecturally mapped for the foundation and contours of the building. Ralph Lauren used light to make the buildings look as if they are being rotated and squeezed section by section. As well as not needing the cardboard glasses to watch 4D it also has additional sensory effects unlike other dimensional technology which include sound (music), touch (breezes) and smell (wafts of the brand’s fragrance collection) which was all in time beautifully to the music.


In my own personal opinion I think how the video and images I've seen did look utterly amazing, that it was still an extremely pricey and rather big digital media spend even for a company like Ralph Lauren. And considering they are primarily an American based brand ( we all know that Rachel in friends worked for him!) that this was a pretty risky but a smart thing to do. Professional reviews of this '4D experience' have mentioned that it was all done for the intention of building mainstream awareness for the company and its brands within its main lines. It was impressive which should engage audiences, and on the grounds that it has already snagged the media’s attention, Ralph Lauren presidents are hoping the event’s novelty factor will make it “go viral.” Which will intern make it known to the worlds population.


So what do all you bloggers and readers out there truly think about the '4D Phenomenon'?
SHARE:
Next PostNewer Post Previous PostOlder Post Home

48 comments

  1. This blog is very amazing and impressive. Joe Biden Jacket

    ReplyDelete
  2. Actually I read it yesterday I looked at most of your posts but I had some ideas about it . This article is probably where I got the most useful information for my research and today I wanted to read it again because it is so well written.
    Data Science Course in Bangalore

    ReplyDelete
  3. There are plenty of options when it comes to digital gift-giving. From food delivery vouchers to subscription boxes, we hope you now have a few ideas you can use to wow your conference attendees and partners at your next virtual event. event management and speakers bio examples

    ReplyDelete
  4. i am glad to discover this page : i have to thank you for the time i spent on this especially great reading !! i really liked each part and also bookmarked you for new information on your site.
    data science courses in hyderabad

    ReplyDelete
  5. I Want to leave a little comment to support and wish you the best of luck.we wish you the best of luck in all your blogging endeavors.
    cyber security course in bangalore

    ReplyDelete
  6. I want to leave a little comment to support and wish you the best of luck.we wish you the best of luck in all your blogging enedevors.
    data science course bangalore

    ReplyDelete
  7. I Want to leave a little comment to support and wish you the best of luck.we wish you the best of luck in all your blogging endeavors.
    data science in bangalore

    ReplyDelete
  8. i am glad to discover this page : i have to thank you for the time i spent on this especially great reading !! i really liked each part and also bookmarked you for new information on your site.
    best data science courses in bangalore

    ReplyDelete
  9. I want to leave a little comment to support and wish you the best of luck.we wish you the best of luck in all your blogging enedevors.
    data analytics courses in bangalore

    ReplyDelete
  10. I Want to leave a little comment to support and wish you the best of luck.we wish you the best of luck in all your blogging endeavors.
    data science certification in banagalore

    ReplyDelete
  11. Really wonderful blog completely enjoyed reading and learning to gain the vast knowledge. Eventually, this blog helps in developing certain skills which in turn helpful in implementing those skills. Thanking the blogger for delivering such a beautiful content and keep posting the contents in upcoming days.

    data science training institute in bangalore

    ReplyDelete
  12. Tremendous blog quite easy to grasp the subject since the content is very simple to understand. Obviously, this helps the participants to engage themselves in to the subject without much difficulty. Hope you further educate the readers in the same manner and keep sharing the content as always you do.

    data analytics courses in bangalore with placement

    ReplyDelete
  13. I Want to leave a little comment to support and wish you the best of luck.we wish you the best of luck in all your blogging endeavors.
    data science course in bangalore with placement

    ReplyDelete
  14. Thanks for posting the best information and the blog is very helpful.data science institutes in hyderabad

    ReplyDelete
  15. Such a very useful article. Very interesting to read this article. I would like to thank you for the efforts you had made for writing this awesome article.
    digital marketing courses in hyderabad with placement

    ReplyDelete
  16. Great post i must say and thanks for the information. Education is definitely a sticky subject. However, is still among the leading topics of our time. I appreciate your post and look forward to more.
    Data Science Course in Bangalore

    ReplyDelete
  17. i am glad to discover this page : i have to thank you for the time i spent on this especially great reading !! i really liked each part and also bookmarked you for new information on your site.
    cyber security training in bangalore

    ReplyDelete
  18. I am sure that this is going to help a lot of individuals. Keep up the good work. It is highly convincing and I enjoyed going through the entire blog.

    Best Data Science courses in Hyderabad

    ReplyDelete
  19. I want to leave a little comment to support and wish you the best of luck.we wish you the best of luck in all your blogging enedevors.
    data science course fees in bangalore

    ReplyDelete
  20. Thanks for posting the best information and the blog is very helpful.artificial intelligence course in hyderabad

    ReplyDelete
  21. i am glad to discover this page : i have to thank you for the time i spent on this especially great reading !! i really liked each part and also bookmarked you for new information on your site.
    cyber security training in bangalore

    ReplyDelete
  22. I want to leave a little comment to support and wish you the best of luck.we wish you the best of luck in all your blogging enedevors.
    data analytics courses in bangalore

    ReplyDelete
  23. I just got to this amazing site not long ago. I was actually captured with the piece of resources you have got here. Big thumbs up for making such wonderful blog page!
    data analytics course in bangalore

    ReplyDelete
  24. i am glad to discover this page : i have to thank you for the time i spent on this especially great reading !! i really liked each part and also bookmarked you for new information on your site.
    data scientist course in bangalore

    ReplyDelete
  25. I want to leave a little comment to support and wish you the best of luck.we wish you the best of luck in all your blogging enedevors.
    data science course fees in bangalore

    ReplyDelete
  26. I am glad to discover this page. I have to thank you for the time I spent on this especially great reading !! I really liked each part and also bookmarked you for new information on your site.
    Data Science Training in Chennai

    ReplyDelete
  27. I am a new user of this site, so here I saw several articles and posts published on this site, I am more interested in some of them, hope you will provide more information on these topics in your next articles.
    data analytics training in bangalore

    ReplyDelete
  28. Equipped to growth your business presence with social channels in marketplace? Provide a try to get your first 1000 free YouTube subscribers proper now. Additionally check LetMePost to discover quality DA PA Checker device now.

    ReplyDelete
  29. i am glad to discover this page : i have to thank you for the time i spent on this especially great reading !! i really liked each part and also bookmarked you for new information on your site.
    artificial intelligence training in chennai

    ReplyDelete
  30. I am glad to discover this page. I have to thank you for the time I spent on this especially great reading !! I really liked each part and also bookmarked you for new information on your site.
    Data Science Training in Chennai

    ReplyDelete
  31. Impressive blog to be honest definitely this post will inspire many more upcoming aspirants. Eventually, this makes the participants to experience and innovate themselves through knowledge wise by visiting this kind of a blog. Once again excellent job keep inspiring with your cool stuff.

    data science certification in bangalore

    ReplyDelete
  32. I am glad to discover this page. I have to thank you for the time I spent on this especially great reading !! I really liked each part and also bookmarked you for new information on your site.
    Data Science Course Syllabus

    ReplyDelete
  33. Glad to chat your blog, I seem to be forward to more reliable articles and I think we all wish to thank so many good articles, blog to share with us.
    digital marketing courses in hyderabad with placement

    ReplyDelete
  34. i am glad to discover this page : i have to thank you for the time i spent on this especially great reading !! i really liked each part and also bookmarked you for new information on your site.
    artificial intelligence training in chennai

    ReplyDelete
  35. I want to leave a little comment to support and wish you the best of luck.we wish you the best of luck in all your blogging enedevors.
    data science training in chennai

    ReplyDelete
  36. Terrific post thoroughly enjoyed reading the blog and more over found to be the tremendous one. In fact, educating the participants with it's amazing content. Hope you share the similar content consecutively.

    data science course in varanasi

    ReplyDelete
  37. Very awesome!!! When I seek for this I found this website at the top of all blogs in search engine.
    business analytics course

    ReplyDelete
  38. Great to become visiting your weblog once more, it has been a very long time for me. Pleasantly this article i've been sat tight fosuch a long time. I will require this post to add up to my task in the school, and it has identical subject along with your review. Much appreciated, great offer. data science course in nagpur

    ReplyDelete
  39. Extremely overall quite fascinating post. I was searching for this sort of data and delighted in perusing this one. Continue posting. A debt of gratitude is in order for sharing. python course in delhi

    ReplyDelete
  40. Mind-blowing went amazed with the content posted. Containing the information in its unique format with fully loaded valid info, which ultimately grabs the folks to go through its content. Hope you to keep up maintaining the standards in posting the content further too.

    Data Science Course in Bangalore

    ReplyDelete

Thank you! I try to read every comment I get and if I don't reply on here find me on twitter (@rosieroundface) and let me know!

Search This Blog

BLOG TEMPLATE CREATED BY pipdig