The 4D Phenomenon.
To celebrate the launch of its online shop in the UK, Ralph Lauren projected a spectacular 4D show over and around the facade of its London flagship store at New Bond Street.
The assembled prospectors watched for just under 8 minutes as the building became a giant catwalk, a polo pitch and an all-round multi-storey cinema screen, thankfully for 4D you don't need the cardboard glasses which are never a good look really are they? The 4th dimension was represented by a gigantic exploding fragrance bottle which was also thrown in the mix of horses and models. This never-been-done-before 'digital projection mapping', involved a team of 150 and a painstaking process of green-screen filming and intricate alignment to get the film matched perfectly to the building. Ralph Lauren also did a similar 'digital extravaganza' in New York a few hours later.
The London store was architecturally mapped for the foundation and contours of the building. Ralph Lauren used light to make the buildings look as if they are being rotated and squeezed section by section. As well as not needing the cardboard glasses to watch 4D it also has additional sensory effects unlike other dimensional technology which include sound (music), touch (breezes) and smell (wafts of the brand’s fragrance collection) which was all in time beautifully to the music.
In my own personal opinion I think how the video and images I've seen did look utterly amazing, that it was still an extremely pricey and rather big digital media spend even for a company like Ralph Lauren. And considering they are primarily an American based brand ( we all know that Rachel in friends worked for him!) that this was a pretty risky but a smart thing to do. Professional reviews of this '4D experience' have mentioned that it was all done for the intention of building mainstream awareness for the company and its brands within its main lines. It was impressive which should engage audiences, and on the grounds that it has already snagged the media’s attention, Ralph Lauren presidents are hoping the event’s novelty factor will make it “go viral.” Which will intern make it known to the worlds population.
So what do all you bloggers and readers out there truly think about the '4D Phenomenon'?
CAD/CAM in Fashion and Clothing Design.
Clothing construction and designing is on the other hand another broad business which encompasses many distinctive areas. As with other fields of life fashion designing too has been influenced a lot from the advances in computer technology. Today most of large brands and designers in the fashion and clothing business depend on the use of computerized technologies in performing regular and unique tasks. The manual methods of designing and clothing construction have been taken by digital technologies. These technologies have made the tasks easier, faster, cheaper and sometimes better and more reliable.
Clothing and fashion industry utilizes CAD/CAM technologies. CAD is short for Computer Aided Designing and CAM for Computer Aided Manufacturing. These two technologies have revolutionized the fashion business.
There are varied and wide applications of CAD/CAM in fashion designing. Almost any and every machine can be interfaced with computer to work smartly and efficiently. Uses of CAD/CAM technologies in fashion designing can be illustrated better by knowing the steps of clothing construction and fashion designing, because in each step use of CAD/CAM can improve the process.
The idea or concept generation is usually the first step in fashion designing. The idea can come from anywhere. A smart idea may lead to smart product; therefore the designer may usually give much more time to this step in order to bring positive results. In general a designer can get from computer by taking inspiration from large database that is available on Internet. Images, videos, text and other sources on Internet can help a designer in generating ideas, taking inspiration and designing better collections. Previously designers took inspirations from books, travelling, places and people etc. today all of these things are available on Internet and the designer does not need to go places to take decision about the idea behind each collection.
CAD specifically helps designer in concept generation because while the designer is working on any concept he needs to draw and illustrate each of his thought and drawing in CAD is much easier than on paper. By drawing concepts he can give life to his thoughts and can better understand what’s better and what’s not. Although this does not mean that people who do not know anything about drawing and are least creative can become designer by using CAD; it only means that CAD enhances the potential of the designer and brings to light what was thought improbable.
After the designer is sure about the idea behind his collection he needs to draw sketches of the dresses and accessories. The designer starts drawing from rough sketches which he later needs to trim in order to decide about the final sketches. Sketching is one of the most important steps in designing because the designer has to work through his creativity and knowledge of the trends in order to create something unique yet acceptable. Every designer must have to be a very good illustrator. In most of the fashion designing institutes sketching is taught to the students from the very beginning of the course and till the end to master all the skills and to become qualified illustrator.
CAD has made sketching faster and easier but the major advantage of using CAD in sketches comes from the many handy tools that are available in CAD software that are unable to be used in manual drawing method. Varieties of software’s are available today for fashion sketching and it is not too much to say that a person who has never learnt sketching on computer can easily work with them because they are so explanatory and there are so many tutorials available many of them are free. In CAD the designer can draw and erase and than again draw and erase and mix ‘n match and do and redo. These are only few of the advantages of using CAD for sketching as the designer starts using CAD instead of manual method he becomes acquainted with loads of other advantages too.
Clothing and fashion industry utilizes CAD/CAM technologies. CAD is short for Computer Aided Designing and CAM for Computer Aided Manufacturing. These two technologies have revolutionized the fashion business.
There are varied and wide applications of CAD/CAM in fashion designing. Almost any and every machine can be interfaced with computer to work smartly and efficiently. Uses of CAD/CAM technologies in fashion designing can be illustrated better by knowing the steps of clothing construction and fashion designing, because in each step use of CAD/CAM can improve the process.The idea or concept generation is usually the first step in fashion designing. The idea can come from anywhere. A smart idea may lead to smart product; therefore the designer may usually give much more time to this step in order to bring positive results. In general a designer can get from computer by taking inspiration from large database that is available on Internet. Images, videos, text and other sources on Internet can help a designer in generating ideas, taking inspiration and designing better collections. Previously designers took inspirations from books, travelling, places and people etc. today all of these things are available on Internet and the designer does not need to go places to take decision about the idea behind each collection.
CAD specifically helps designer in concept generation because while the designer is working on any concept he needs to draw and illustrate each of his thought and drawing in CAD is much easier than on paper. By drawing concepts he can give life to his thoughts and can better understand what’s better and what’s not. Although this does not mean that people who do not know anything about drawing and are least creative can become designer by using CAD; it only means that CAD enhances the potential of the designer and brings to light what was thought improbable.
After the designer is sure about the idea behind his collection he needs to draw sketches of the dresses and accessories. The designer starts drawing from rough sketches which he later needs to trim in order to decide about the final sketches. Sketching is one of the most important steps in designing because the designer has to work through his creativity and knowledge of the trends in order to create something unique yet acceptable. Every designer must have to be a very good illustrator. In most of the fashion designing institutes sketching is taught to the students from the very beginning of the course and till the end to master all the skills and to become qualified illustrator.CAD has made sketching faster and easier but the major advantage of using CAD in sketches comes from the many handy tools that are available in CAD software that are unable to be used in manual drawing method. Varieties of software’s are available today for fashion sketching and it is not too much to say that a person who has never learnt sketching on computer can easily work with them because they are so explanatory and there are so many tutorials available many of them are free. In CAD the designer can draw and erase and than again draw and erase and mix ‘n match and do and redo. These are only few of the advantages of using CAD for sketching as the designer starts using CAD instead of manual method he becomes acquainted with loads of other advantages too.
When production starts the designer or the producer of the garments visualizes in mind the final product, how it will look and if there are any flaws in the sketches he can modify them. Not all designers have good vision and therefore most of them cannot foresee the end-product and the final product may prove a ruin. Today there are software’s which can enable designer to design the 3-D image of the product on computer screen and see the pros and cons of his idea. This technology is being used by so many fields because of its huge scope and benefits. The designer can design the whole dress with prints, colours, trims, accessories and embellishments on computer to look for any flaws in it.
Machines which cut, sew, grade and mark fabrics can be interfaced with computer to work efficiently. The time taken to finish each of these tasks is reduced in this way and even less labour is required because a single person can handle these machines; whereby in manual methods large number of labour is required to cut, sew or grade fabric.
Machines which cut, sew, grade and mark fabrics can be interfaced with computer to work efficiently. The time taken to finish each of these tasks is reduced in this way and even less labour is required because a single person can handle these machines; whereby in manual methods large number of labour is required to cut, sew or grade fabric.
The designer might promote his product himself or he may hire a promotional company for this purpose. There are so many ways in which he can promote the product and get publicity too. He can design billboards, invitation cards for the fashion show, dress tags, carry bags, advertisement for print and electronic media, pamphlets, brochures, catalogues, and posters etc. There are various CAD software's which can easily support designing such promotional items and contain many interactive tools too.
A large majority of this information is off a really insightful website I found which really explained to me how Cad/Cam is in fact used in fashion! I have to say there isn't many things on the world.wide.web that truly explain it in a way I or anyone else can understand. I now feel i have a much better grasp of what and how it is used in the fashion industry.
Woodland Creatures.
You may of already seen these two images on my blog before, they were taken in my granny's orchard. From my perspective after I had edited the tree image I felt there should be some manner of magical creatures either gathering around it to dance or going through a secret door in the trunk. Either way I think this proves I read to many fantasy and fairy books.I think the mood in these images is enchanted because they are both quite dark but then the colours within the frame are bright and vivid against the dark night autumn sky backdrop.
In the future I plan to use where I shot these photographs as the view for my final garments at the end of my college year, as the area fits really well for the idea i have for my designs. Because I know the tree's and the orchard haven't change since the 1940's (that's a sneaky little clue).
I hope you all had lovely weekends mine has been a little mad to say the least. I will get back to some outfit posts in the next week and during the Christmas holidays I promise!
